‘I always joke with the staff that we’re selling dreams and amazing memories for people – but we’re proud to be involved in that’.

Bude Life caught up with Robin Ross at Widemouth Bay, who is the owner and Head Coach of Freewave Surf Academy. Their aim is to help locals and holidaymakers build up confidence and new skills in the water.

With sand between their toes and wetsuits on, Robin and his team can always be found poised and ready to deliver some action in the water. Whether it’s surf, body board sessions, stand up paddle boarding tuition, coasteering, beach lifeguarding, running first aid courses, or helping people to become future surf instructors; their aim has always been to upskill people in a fun environment.

Robin told Bude Life ‘Before doing what I do now, my background involved working with kids in care. I’ve got a passion for seeing people gain confidence and new skills and Freewave is all about helping people to reach new heights. The favourite part of my job is to be part of people’s holidays. I have 3 kids myself and I always look forward to going away and spending quality time as a family, and making brilliant memories, which is often their highlight of the year. I always joke with the staff that in our job, we’re selling dreams and amazing memories for people and we’re proud to be involved in that’. 

The team at Freewave have seen a big shift in the way that surfing is perceived. Robin said ‘The surf scene has changed over the last few years. It’s changed from being viewed as a bit outcast and punk rock and has become quite middle class now. In the last 10 years, surfing and stand up paddle boarding have become extremely popular. We now have better equipment, improved wetsuit technology keeping people warm for longer and online surf reports allowing people to make a last-minute weekend dash to the coast’.

The team at Freewave are also determined to further embed what they do into the heart of the local community. Robin said ‘We’ve put on free activities locally and this year we’ve picked Bude Foodbank as our chosen charity. We’ll also continue to work closely with schools and community groups’. 

To find out more about Freewave please follow them on Facebook or visit www.freewavesurfacademy.co.uk  

Robin Ross – Owner, Head Coach